Lime Crime cosmetics has created a rebellion in color in the cosmetics industry. No longer is make-up simply used to hide flaws and help people fit in with the mainstream. Doe Deere, the company’s founder, has given people all around the world the colorful tools they’ve long desired to make a creative statement. Doe Deere founded the company in 2008 and since that time Lime Crime cosmetics has revolutionized the way people wear and shop for make-up and the way make-up makes people feel. It’s a digitally native brand that has set a new standard for the way make-up is made and used.
Doe Deere was born in Russia and raised in New York City. Inspired by the female innovators before her, Deere has always longed to own her own company. After limited success in careers in music and fashion, she has turned her attention to make-up and is making her mark. Her brightly colored, animal-friendly make-up has taken the world by storm and tapped into the unfulfilled need many people have for make-up that allows them to express themselves in an entirely new way. The pioneering Doe Deere has succeeded where many predicted she would fail. Using the internet to market make-up.
Lime Crime is a social media phenomenon. Deere has used social media to create open lines of communication with her customers. As a result she has built an organic community that shares the unique ways it uses Lime Crime cosmetics. Doe Deere has made the customer part of the Lime Crime team. Their input and ideas are displayed on the company’s website for all the world to see. It’s all part of Doe Deere’s unique leadership style. She encourages people to do what feel’s right and share it.
Doe Deere is a marketing genius. Starting with a tiny budget, she used her vision, creativity and understanding of online marketing techniques to make countless people aware of the Lime Crime brand. Deere has overcome many hurdles and is now a very successful entrepreneur that inspires other women and young girls to dream big and find innovative ways to make their dreams a reality. Her initial handmade make-up showed her determination to produce a product that she and others wanted and needed. And with the encouragement and support of her partner Mark and the internet community she has succeeded. Her certified vegan and cruelty-free products are a smash hit.