According to Estadao, Duda Melzer is the third generation in the Sirotsky Family to head the RBS Group. He is the grandson of Mauricio Sirotsky Sobrinho. Currently, Duda Melzer is the chairman of the board of directors of RBS Group and is the CEO and Chairman of the company. Apart from heading RBS Group, he is also the founder as well as the CEO at the e.Bricks Digital, which is the technology wing of RBS Group. e.Bricks Digital invests in various technology related ventures and firms and looks out for lucrative opportunities in the digital sector. The company has running business operations in Brazil as well as in the United States.
Eduardo Sirotsky Melzer studied from one of the top universities in Brazil, Pontifical Catholic University. He also did Masters in Business Administration from Harvard Business School in the United States, and also went on to do a couple of more diploma courses from Harvard. It helped him gain excellent knowledge in the business and finance as well as operational management. As a passionate lover of modern art, Duda Melzer also holds the position of being a director at Mercusol Biennial, which is an international art show held in Brazil.
Before joining RBS Group in the year 2004, Duda Melzer worked extensively in North America. He has the experience of working at popular media companies in the United States, such as Family Communication Network, Box Top Media, and Delphi Corporation. After working for years at various positions in RBS Group, he was finally promoted to the post of Chairman of RBS Group in 2012. He went on to become the Chairman of the board of directors of RBS Group in 2015. Duda Melzer was recently named in the list of top 25 entrepreneurs running family enterprises by the Cambridge Institute for Family Enterprise. He takes his inspiration in business strategies from the famous Harvard Professor and Business Consultant, John Davis.
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