Jeunesse Global has risen to become one of the most important brands in the global health and beauty industry. Starting from the humblest beginnings, Jeunesse went from a garage-based startup that was the brainchild of a retired Florida couple into one of the most rapidly expanding and high-selling companies in the world of health and beauty.
But as unlikely as this story sounds, Jeunesse cofounders Randy Ray and Wendy Lewis were no ordinary Florida retirees. The couple had been known for decades as two of the most accomplished entrepreneurs in the North American direct-selling business, having formed dozens of companies that were highly successful.
As Ray and Lewis approached their 70s, they thought they would give retirement a try. But the couple didn’t anticipate the loss of action, excitement and meaning that would come with endless days of idleness and boredom. Within just a couple of weeks, Ray and Lewis had already resolved to start another company. They began selling a few health and beauty products out of their garage. And the rest is history.
Throughout the growth of Jeunesse, the driving factor behind the company’s success has been its ability to spot market niches that had gone unanswered by the biggest names in the industry. One example of the company’s innovative products is its Instantly Ageless micro-crème and facial cleanser.
Instantly Ageless was conceived as a low-cost means to deliver salon-quality care to those who require high-end skin cleansing but have neither the big money nor the big time required to go to salons. Instantly Ageless also packs one of the most potent anti-aging substances known to modern beauty care. Called APT-200, Jeunesse Global’s patented anti-aging molecule has been clinically demonstrated to erase the worst effects of aging from users’ skin.
APT-200 is able to reduce wrinkles, prevent the formation of new wrinkles and restore youthful elasticity that has been lost to the aging process. The molecule is also able to give facial skin a healthy and vibrant glow that only Jeunesse Global products can deliver. It is one of the many products that Jeunesse has developed to create Generation Young.