Dan Bethelmy-Rada: His career with an International Brand, L’Oréal

Dan Bethelmy-Rada has been since 2015 the Global Brand President of BIOLAGE and MATRIX, the L’Oréal Professional Products Division. His role requires him to lead and manage the strategy of the brand worldwide. This includes the image of the brand, digital strategy, education strategy and advertising with a team of 37 people and 7 people reporting directly to him. Before taking this position, Dan was the Deputy General Manager of the L’Oréal Consumer Products Division, Garnier International. For 15 years working for L’Oréal Paris, Dan Bethelmy-Rada has been an innovator and has perfected his skills in marketing and digital strategy.

Achievements in his career at L’Oréal

Dan Bethelmy-Rada has created a track record in training successful candidates in the field of marketing. His leadership aspect in the company has been driven by determination, focus, and ambition. He has been key in encouraging his team in developing and appreciating inclusivity and diversity amongst themselves. This has been key in achieving the success at the Matrix brand.

His journey to L’Oréal

Dan Bethelmy-Rada was born and partly raised in Venezuela before moving to the United States for 10 years and later moving to Paris at the age of 16. His movement and residence in different countries have enabled him to appreciate different cultures and gain an understanding of everchanging aspects in the global space. His participation in the AFS-USA program as a young person gave him a broad perspective of the business opportunities available in international relations. He was clear about wanting to work with an international brand after studying International Relations at the Sorbonne University in Paris. After graduating from the ESSEC Business School with an MBA, Dan began his career at L’Oréal as a LaScad Product Manager. He continued to work diligently for the company and has since grown to his current position at the company at only 40 years.

His daily activities at his role involve drafting service creation, growth strategies and developing products. Dan is largely excited by the use and growth of social media as a great marketing tool. To maintain his productivity, Dan is key to his work-life balance.

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Sunday Riley Has Created Products That Are Great To Use After A Workout

It is not uncommon for someone to work out and immediately feel bad about how they look. They feel sweaty and get worried about breakouts happening because of the sweat on their face. They worry about their messy hair and their exhausted look overall, and they don’t know what to do about that. But, there is a brand that has created several products that work well for immediately following a workout, and that brand is Sunday Riley. It has created a clarifying oil that is quick drying and helps clear up acne and blackheads.

And, Sunday Riley has created a great facial cleanser that people can use every time that they go to the gym because it will deeply clean the skin. The company has created products that will work to keep people motivated with their exercise because the products will help their skin to stay clear and clean no matter what they are doing. Everyone should always take care of their skin in a preventive way by washing it with a good cleanser after exercise. And they should use a product that they know that they can depend on for if acne starts to show up, too, and Sunday Riley has carefully created both of those items for them.

Sunday Riley has skincare products available for those with all skin types. The company doesn’t have a lot of items available, but it has enough to deal with everything from acne to dry skin. Sunday Riley says that the results of using its products come instantly. And it also says that the products are powered by science. It has many best-selling products, including a night oil and a vitamin C serum. The company has created products that keep the skin healthy after a workout, and that are good to use in anyone’s normal routine.