Through her past experiences and accomplishments, Lori Senecal has proven to be an expert on effective advertising and marketing techniques. For this reason, she is the perfect person to give advertising advice. Here are some of the top marketing trends currently.
- Including Humor
Tapping into the emotions of the targeted audience is an effective marketing strategy. In fact, using humor in the ad campaigns helps to trigger various emotions such as joy and excitement. In turn, this endeavor helps promotes viral sharing.
- Mobile Use
Successful marketers ensure that mobile devices support their ad campaigns and websites. Mainly this is imperative because of the many individuals using mobile devices to access the Internet, especially social media platforms like Facebook.
- Appealing Content
The use of captivating colors has proven to be a useful marketing and advertising strategy. It helps to attract individuals with small mobile devices. Visually captivating campaigns compel the audience to stop scrolling and take a keen look at the content.
- Data Analysis
Advertising trends change rapidly over time due to various factors such as changes in tastes and preferences or advancement in technology. Hence, it necessary to consistently analyze results from ad campaigns in a bid to improve future campaigns and respond quickly to emerging trends. Visit Forbes.com to know more.
About Lori Senecal
Lori Senecal is undeniably a force to reckon with in the advertising segment. Her level of experience and accomplishments in the industry is unmatched. Lori currently works at CP+B as the Global CEO of the company whereby she is responsible for the company’s international expansion and growth. In her capacity, she oversees the coordination of the company’s ten global offices. Since becoming part of the CP+B in 2015, she has made a significant impact on the company’s culture and business.
Away from CP+B, Lori Senecal has served other companies in various executive positions. In fact, she was the CEO and global chairperson of KBS. Under her tenure, Crain’s recognized KBS in its list of the Best Places to Work in NYC. On the other hand, Advertising Age honored Lori Senecal as one of the Women to Watch. She was also acknowledged at the AWNY Game Changer Awards in 2013. Follow Lori Senecal on Twitter.