Innovation, Ingenuity & Excellence: Academy of Art University

When it comes to higher-learning institutions that specialize in the arts, few institutions can outperform the Academy of Art University. Its name says it all, and the school has been around since the 1920s. Founded in 1929, Academy of Art University gives you a chance to envision your very own future. Once known as the Academy of Art College, this institution offers a top-of-the-line environment that’s creative. The school’s mission is to prepare its students for a rewarding career in the arts profession. It also prepares the students for a career in design as well as for the entertainment industry.

For the 21st straight appearance, Academy of Art University has held its own at New York Fashion Week (NYFW). This weeklong affair is loaded with the world’s best fashion experts and designers. The ideas in fashion of today will surely run the industry in the future. Academy of Art University has used this mega-platform to publicize its work as 10 of the school’s recent graduates put on an exquisite show. These graduates had arranged to display multiple numbers of fashion lines including a special collaboration unto itself. The bright lights of the big city shined down on New York’s Skylight Clarkson Square and the attendance members weren’t disappointed. Can you imagine the amount of time and preparation that has gone into participating in this extraordinary event? This is hours and hours of labor that includes fashion workshops, classes and internships. This eclectic mix of people and fashion tops any other fashion event in modern-day society.

Did you know that the Academy of Arts University was founded by a professional painter named Richard Stephens? The vision of this wonderful man has manifested into a worldwide celebration in a sense. When it’s all said and done, the Academy of Arts University will go down as one of the best for-profit schools for the arts and entertainment.

Could Kate Hudson’s Fabletics Cut Into Amazon’s Sales?

Amazon is the leader when it comes to e-commerce sales in the women’s apparel niche. They are currently making 20 percent of the e-commerce sales in the women’s apparel space, and have become the standard when it comes to buying clothing online. Amazon would just continue to roll right down the tracks if not for an active-wear company that is trying to make a name for themselves. Kate Hudson’s Fabletics has made huge strides in this space in just three years, pulling in over $250 million in sales of high-quality active-wear for women.

 

Hudson was asked to try and explain how her company went from obscurity to e-commerce dominance in such a shot amount of time. She credits the success to a process known as reverse showrooming and her unique Fabletics membership program. Hudson says the growth in sales is partly due to the high-quality of her athleisure brand, but it is the overall shopping experience that is getting women excited to buy from her company. These women will go to the retail Falectics store in the mall, trying on all the new releases and window-shopping for the latest workout apparel. These same women get their free membership and fill out the Lifestyle Quiz to unlock more membership benefits, then usually leave with buying very little.

 

How can Fabletics be making $250 million in sales with women leaving the stores without big purchases?

 

The reason the sales continue to grow at Fabletics has to do with when these same consumers are home later in the day and going to the website to continue shopping. perhaps they had limited time during the day or prefer online shopping, whatever the reason, they come back in a big way to the Fabletics website. These women can see all the apparel they were wearing at the retail store sitting right in their online account now as a member to the site. What they do here is add more items to the cart because they already know the clothing fits them perfectly. There is no guessing here like when you shop at Amazon and then hope the right apparel finds you and fits you.

 

It appears that Hudson’s Fabletics has found a way to offer women high-quality workout apparel at low pricing with free shipping, and done it in a way that makes it so much easier for these busy women to shop at their convenience and still feel like valued customers.