CEO Reaching For the Sky With GreenSky Credit

GreenSky Credit is an a typical finance company headquartered in Atlanta that provides loans for housing and home-improvement projects and is doing extremely well. Its CEO, David Zalik, co-founded the company in 2006 and, since then, has stood out for not only his success but also for – unlike many other financial startups – having no difficulties working with big banks. Among other things, GreenSky Credit generates and services loans for major banks and earns tidy profits as a result.

The company is known for being “frictionless.” In fact, clients can apply for a loan on their cell phone and get a decision within seconds. While GreenSky Credit rarely offers loans over $65,000, they do a tremendous volume of business, and they farm out some of their services to contractors to reduce overhead.

Zalik has become a billionaire through his company, but he’s not the type to toot his own horn; in fact, he rarely gives interviews or speaks with the press. Nevertheless, Zalik is drawing headlines in the financial press by taking the first steps towards making GreenSky Credit public, and an IPO to the tune of five billion is being forecast. Because of Zalik’s comfort in both the corporate and startup communities, the Wall Street debut of his GreenSky Credit is something savvy investors are looking forward to.

While running a highly innovative company, Zalik is known for his old-fashioned financial conservatism. The culture at GreenSky Credit isn’t like the go-go image that many startups present. There are no ping-pong tables at the office or catered concerts by rock stars for employees. Like Warren Buffet, Zalik doesn’t waste a penny no matter how successful he becomes. Perhaps this attitude comes from the company’s humble origins; for the first eight years of its history, Zalik relied on a mere 10 million, raised with his own real estate as collateral, to keep the operation going.

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Bob Reina: Proud To Be A Leader

Bob Reina is someone that is proud to be a leader, especially for a company like Talk Fusion. He knows he is the leader because he is the CEO and founder of the company, but he is also smart enough to know that if he was not qualified for the job, he would give it to someone else and he would not waste people’s time. Now that he has earned the trust of the public with this video technology company, he has no intention of losing it. As a matter of fact, he will do everything in his power to keep the trust of the public.

He loves the public and embraces them. Whenever he gets a chance to give a speech to a room full of people that are interested and excited about Talk Fusion, that makes him incredibly happy. He feels like he can really reach them and really get through to them. With Bob Reina, he knows how to do that in a way where it is not off-putting or offensive to the people out there. He just asks the questions that need to be asked and he goes out of his way to find out what really matters to people.  Learn more: http://www.imdb.com/name/nm3051273/bio

When it comes to his own life, he is an open book and he is more than happy to answer any and all questions from people that are attending his speeches. He knows people are interested to know how he went from being a police officer to being in charge of an award-winning tech company. It is not the kind of story people hear all of the time, so he is very generous with his time, especially during the Q and A portion of the evening. He does not want anyone to go home with regrets such as, “I wish I would have asked him that question. Why didn’t I say hello to him and introduce myself?”

He encourages audience participation, and he likes to hear how Talk Fusion has helped them and what they have gotten out of the product so far. He’s all ears.