Lori Senecal Shares Useful Marketing and Advertising Techniques

Through her past experiences and accomplishments, Lori Senecal has proven to be an expert on effective advertising and marketing techniques. For this reason, she is the perfect person to give advertising advice. Here are some of the top marketing trends currently.

  • Including Humor

Tapping into the emotions of the targeted audience is an effective marketing strategy. In fact, using humor in the ad campaigns helps to trigger various emotions such as joy and excitement. In turn, this endeavor helps promotes viral sharing.

  • Mobile Use

Successful marketers ensure that mobile devices support their ad campaigns and websites. Mainly this is imperative because of the many individuals using mobile devices to access the Internet, especially social media platforms like Facebook.

  • Appealing Content

The use of captivating colors has proven to be a useful marketing and advertising strategy. It helps to attract individuals with small mobile devices. Visually captivating campaigns compel the audience to stop scrolling and take a keen look at the content.

  • Data Analysis

Advertising trends change rapidly over time due to various factors such as changes in tastes and preferences or advancement in technology. Hence, it necessary to consistently analyze results from ad campaigns in a bid to improve future campaigns and respond quickly to emerging trends. Visit Forbes.com to know more.

About Lori Senecal

Lori Senecal is undeniably a force to reckon with in the advertising segment. Her level of experience and accomplishments in the industry is unmatched. Lori currently works at CP+B as the Global CEO of the company whereby she is responsible for the company’s international expansion and growth. In her capacity, she oversees the coordination of the company’s ten global offices. Since becoming part of the CP+B in 2015, she has made a significant impact on the company’s culture and business.

Away from CP+B, Lori Senecal has served other companies in various executive positions. In fact, she was the CEO and global chairperson of KBS. Under her tenure, Crain’s recognized KBS in its list of the Best Places to Work in NYC. On the other hand, Advertising Age honored Lori Senecal as one of the Women to Watch. She was also acknowledged at the AWNY Game Changer Awards in 2013. Follow Lori Senecal on Twitter.

Read more: https://www.forbes.com/sites/marketshare/people/lorisenecal/#3be604e71197

Family Bonding Betsy DeVos Through Philanthropy

Betsy DeVos has always been a family woman. She tries to make sure that her family is involved with everything that she does and a huge part of this is the way that she is able to help them out. When Betsy DeVos first started helping children out, she did what she could to show them what they could also do to help and that is something that has set her apart from many of the other great philanthropists. Some of them only work for themselves while others are doing the work for reasons that are not good. Betsy DeVos, on the other hand, does the work with her family and for students. She does not get a lot of benefits from it and, instead, gives her own time so that she can help students. The point is only to help poor students and she continues to do it no matter what.

While Betsy DeVos is doing all of this, she is also helping the educational system. Students are able to benefit from the things that she does and they are able to get more out of the way that she helps them learn. While she has done everything that she can to show students what they need to do, she is also providing them with the opportunities that will give the best experience possible. This is something that will change the outlook for educational opportunities far into the future for students to learn in the best way possible.By providing students with vouchers and charter schools, Betsy DeVos is giving them options. Before she started working with students, the only choice that they had was to go to school at a public school. Now, even if they don’t have a lot of money, they can be treated to a top-notch private school education.

Parents don’t have to worry about how they are going to pay for it and students will be able to understand everything that they need to be able to be successful later on in life. Betsy DeVos has redesigned the landscape for success for students from all areas of life.When Betsy DeVos decided to get her family involved, she knew that the majority of them would be able to enjoy the things that she was doing. She also knew that having their help would allow her to provide more opportunities for the students who she was trying to serve. Since Betsy DeVos did all of this, she knew that she would be able to help them and that she would be able to change the way that things worked for them no matter what was going on or who they were working with in different educational situations.

Norman Pattiz – article recap

All of The Above With Norman Lear Launched by Norman Pattiz’s PodcastOne

Norman Pattiz is irrefutably one of the most successful people in the media industry. He is a legend for having founded one of the world’s leading media company, Westwood One. He worked as a chairman of the company since the year 1972 to the year 2010. Learn more: https://patch.com/california/across-ca/norman-pattiz-announces-positive-impact-podcast-advertising


In the year 2000, he was appointed by President Bill Clinton to work as a member of the Broadcasting Board of Governors. He was reappointed in the year 2002 and was placed in charge of 22 Middle East Countries, where he was expected to reach a target audience of over 40 million people.


Nine years later, Pattiz was inducted into the National Radio Hall of Fame. He won the Broadcasting Awards, which was presented by the Library of American Broadcasting. And, in the year 2010, he founded the Courtyard Entertainment Group. This was a few year before he decided to retire.


However, in the year 2015 he was introduced to one Kit Gray. Gray was working on a podcast from his apartment. Pattiz immediately took an interest in the podcast and he decided to invest in it. That year they together founded Launchpad, which is currently known as PodcastOne.


Today, PodcastOne is the world’s leading podcast with over 400 million impressions. The podcast boasts of having produced 200 shows by the end of last year. Today, the podcast continues to grow, introducing new show every now and then.


In April, 2017, Norman Pattiz announced that PodcastOne would be introducing a new show. The All of the Above with Norman Lear Show was bound to begin in May. According to the press release, the show will air every Monday and will be hosted by Norman Lear and Paul Hipp.


Norman Lear, who is 95 years old, is expected to bring a wealth of knowledge to the new show. His voice alone is expected to attract a very wide audience. Having been a producer, writer and creator of award-winning sitcoms, winging this show is expected to be easy peasy for him. And besides, he will be co-hosting with a fellow actor Paul Hipp.


As announced during the press release, the show will discuss everything. You can tune in for your favorite celebrity talks, religious political, social and comedy talks. Norman Lear will be engaging politicians, celebrities and ordinary people from all walks of life.

Resource: https://finance.yahoo.com/news/norman-pattiz-announces-hollywoods-legendary-204000537.html

How End Citizens United is Saving America

End Citizens United is a grassroots political action committee that has been uniquely focused on the issue of dark money in the world of American politics. Dark money, or big money as some politicians refer to it as, is one of the greatest existential threats that our democracy faces to this day. Dark money is when a special interest comes to Washington D.C. and puts money into the pockets of politicians in order to ensure their vote or support on a potential issue. The surge in dark money can be traced back to the 2010 Supreme Court decision regarding the conservative group, Citizens United.


End Citizens United was created in response to the 2010 Supreme Court ruling. End Citizens United, as their name implies, is focused on overturning the Citizens United decision by way of an eventual constitutional amendment. However, this is hard to do and there have been few occasions that politicians on both sides of the political aisle have been willing to work together. In fact, the last bipartisan constitutional amendment was in 1992. Still, End Citizens United is looking optimistic toward the future. The founder of the PAC is Tiffany Muller and she has been almost glowing with excitement over the past several months. The reason? People are motivated.


The election of Donald J. Trump, reality TV star and millionaire heir, was the slap in the face that many people needed to get out of their political apathy. In the first quarter of 2017, Donald Trump’s first three months as President, End Citizens United saw nearly $4 million in donations come flowing in. There were over 100,000 donors and nearly half of them were giving for the first time. While this is a huge number, there is still a long way to go. End Citizens United is looking to raise nearly $35 million by the time the 2018 Congressional Elections come around.


In order to provoke great change in Washington D.C. you need the support of both the people and some of the top legislators in the country. End Citizens United is very particular about who they choose to endorse. They are only looking for politicians who are willing to make campaign finance reform a key part of their legislative process. So, when End Citizens United endorses somebody you know they did as much homework as possible.


End Citizens United recently acme out to endorse Senator Martin Heinrich from New Mexico. Senator Heinrich is a member of the Senate Intelligence Committee investigating the Russia collusion scandal with President Trump. Senator Heinrich is also a huge opponent to the Citizens United decision. End Citizens United endorsing Senator Heinrich will give him nearly 360,000 national donors as well as 30,000 local members in New Mexico to help with his campaign.


Paul Mampilly Wins Big With His Investment Publication, Profits Unlimited

Profits Unlimited, a research service created by Paul Mampilly, reached a new level of success. It has accelerated in a short amount of time, making it one of the fastest growing publications in the investment market. Currently, it has 60,000 subscribers.

Paul Mampilly worked on Wall Street for 20 years. Some of his clients included ING, Deutsche Bank and Kinetics International. During his career, he turned an investment of $50 million into $88 million during the financial crisis. As a result, he won the investment competition, given by the Templeton Foundation in 2009.

With the intent to give Main Street Americans profitable investment options, Mampilly joined with Banyan Hill Publishing to create Profits Unlimited. He is able to accomplish his goal by suggesting a new stock each month in an 8 page newsletter. He sends them out to his subscribers. He keeps his subscribers updated every week and tracks the stocks on his website. Mampilly offers a creative alternative to traditional investing. Instead of him doing the investing for his clients, the stock is purchased by the client within their account.

Mampilly’s clients are pleased with his recommendations. One of his stocks is up to 160 percent.

About Paul Mampilly
Paul Mampilly is a long term investor and the Senior Editor for Profits Unlimited at Banyan Hill Publishing. He is also the Senior Editor for Extreme Fortunes and True Momentum. In 2016, Mampilly joined the company. He wanted to help Main Street Americans gain profit through investments, technology, small-cap stocks and other options. Shortly after, he created Profits Unlimited for the purpose of locating stocks that increased. Additionally, he writes for a newsletter known as The Sovereign Investor Daily, which is a weekly column.

Mampilly has an extensive background. He worked for Wall Street for 20 years. He uses the knowledge, skills, and experience obtained from the time he spent there. He has held positions where he was the manager of multi-million dollar accounts. He has managed money for corporations like Sears and Swiss Bank. With many years invested in the industry, Mampilly has a vast interest in the stock market. He is an expert at identifying small companies with new and cutting-edge business products and models. He has helped thousands of people by sharing his knowledge about investing.

Paul Mampilly obtained a Master of Business Degree from Fordham University, located in New York City.

Arthur Becker Settles for Real Estate

Becker is well known as a tech investor and has now built his career about real estate and art. In his office, you would find these two sides of his life coexisting. An office adorned with several of his art pieces and a fully-fledged art studio with sculptures, a workshop, and paintings. Currently investing solo, Becker is setting up a ground-up investment project which is estimated at a worth of $52.5 million. He admits that making it in the real estate was a matter of luck and timing for him.

In the 2000s Becker was on a role and invested in tech companies where he made his fortune. From then, he has set up shop in real estate initially partnering with major players in the market before deciding to strike out on this current project. In a recent dealing with Maloney and Robert Gladstone’s Madison Equities, he received three Sullivan Street townhouses adjacent to each other for his investment stake. Check out Bloomberg to know more.

Some exploits that Arthur Becker has ventured into include marketing, collecting and apparently, farming. In the 1980s, Becker and a friend invested in macadamia nuts. Currently, he is collecting ancient African currencies and reproducing them artistically. It seems Becker still yearns to re-establish grand items that are in line with his artistic and business ambitions. Already, some of his art pieces have sold. Owing to a childhood belief, Becker has grown attached to the 8-ball which he then believed could reveal the future.

According to Huffingtonpost, we know life as a journey and Arthur Becker has surely traveled a long way. The ceramic/photography graduate has worked as a photographer in the 1990s experimenting his unique art with textures. He has also attended Dartmouth for business studies. Briefly, he resided at a Buddhist monastery in Vermont.

In a report by Curbed, Becker’s work in real estate began shortly after leaving the monastery. His first projects were the restoration of 18th-century houses, although he remembers starting with a barn. Today, Becker is set on developing his art and investing in real estate. His art features currency and the contemporary attachment developed through these meanings.

Click here: http://madisonpartners.nyc/about-arthur/

Doe Deere On Waking Up

Doe Deere is the owner and the creator of Lime Crime Cosmetics. Doe Deere is an individual who has achieved great things since her immigration to the US when she was only 19 years old. Doe Deere is an individual who loves color and style, and that is why she decided that she was going to make her own cosmetics company. Doe Deere knew that she wanted to do something with makeup, because she found that the majority of makeup that she used was not highly pigmented. Deere would start to practice using theatrical makeup, but that makeup is not for everyday use. Even though that was the case, she loved the bright color that theatre makeup added to her routine.

Doe Deere was able to create Lime Crime cosmetics with just a couple hundred dollars and her daydream. Deere started making a few lipsticks, and her colors and her idealism quickly became highly popular. Now, Lime Crime cosmetics is one of the most popular cosmetic lines in all around the world.

Recently Savoir Flair did an article about Doe Deere. The majority of successful business people have a morning routine, and Savoir Flair wanted to know what Doe Deere did to start her day. Doe Deere is a morning person, so she generally wakes up at 8:30 AM every morning. Without an alarm, her body is able to get up on its own. Doe Deere enjoys waking up and having breakfast in the kitchen. She contemplates the day ahead of her while she is eating, and she make sure to drink a full glass of water every day.

Even though Doe Deere is not a person who is into exercising, she tries to do her stretches every day. After stretching, she makes her breakfast. Generally her favorite breakfast includes some time of type of hot cereal, fruit, and orange juice.

Doe Deere is an individual who lives with a schedule, so her calendar is something that is an integral part of her life. Doe Deere frequently checks her phone throughout the day, but she tries to have a digital free morning to start off her day whenever possible.

Doe Deere uses her favorite products to wash and moisturize her skin after eating breakfast. Next, she puts on her makeup. Putting on her makeup is the favorite part of Deere’s day, because it is one moment in her day that she can spend time with herself and be free. Doe Deere is an individual who has established successful patterns in her life, and that is why she is one of the most outstanding entrepreneurs.

Follow Doe Deere on Facebook.

Nathaniel Ru on Sweet Success with Sweetgreen

Nathaniel Ru, co-founder of Sweetgreens, wants to feed his customers more than just high quality greens. He wants his food to stand for a way of life. This high end salad food chain has cooked up the right recipe, because the lines stay long at the 40 plus stores. Nathaniel Ru, Jonathan Neman and Nicolas Jammet have taken their education and their family background to help find their success in the food chain industry. All three co-CEOs come from families that have started their own business. In 2007, the classmates felt that Georgetown lacked options for healthy fast food, and they devised their own business. After the first winter, when the college town emptied, and they survived, they knew they have a potential successful venture on their hands.


The co-Ceos and Georgetown University classmates have figured out the right business model for their success. About 30% of the transactions for Sweetgreen are made through their app. Another unique grassroots strategy is that the corporate office shuts down about five times per year for everyone to work in the local stores. The management team needs to stay close to their customer base. The company currently operates with a main headquarters, but they hold offices on both coasts.


Nathaniel Ru has learned some lessons in his successful business, Sweetgreens. Next time, he will build a team sooner than he wants to. The three CEOs used to do every role in the company, but they learned a team is far more effective. The successful restaurant does not want to lose sight of their mission.


In 2007, Sweetgreen opened to serve their customers simple and healthy food. Currently, the chain has 64 stores with 1,700 employees. The chain serves a regional menu based on the seasonal, local vegetables. They hold the Sweetlife Festival where they celebrate food, music, and community. Artists that have played in the festival include Kendrick Lamar and the Weeknd. As Sweetgreen continues to grow, the co-CEOs stress that each store must serve to better the local community, not just the corporate mission. This goal is why Sweetgreen strives to work with local farmers to find the freshest, organic produce available.

UKV PLC is a Great Choice of Wine For Wine Enthusiasts

     Wine enthusiasts are provided with an amazing opportunity in which they’ll be able to invest in a “top-of-the-line” wine product without having to worry about spending too much money, as it’s one that has been priced to be affordable.

UKV PLC is a vintner that’s taking the extra steps that are necessary of them to ensure that they’re doing what they can to properly serve their customer base with the qualities of wine products that they need and are seeking; however, it highly imperative for such individuals, who are the purchasers, to know exactly what they will be getting when investing in a UKV PLC wine product.

If you’re not sure what it is that separates high qualities of wine from ones that may be considered to be lower qualities, then it’s recommended for you to request information from a wine specialist, as they’ll be able to provide you with adequate amounts of guidance pertaining to wine products, what makes them have qualities that are considered to be favorable, or what may make them choices that aren’t necessarily recommended.

UKV PLC is a vintner that’s placing a tremendous amount of importance on the fermenting process of their products. Meaning, they’re doing what they need to do to ensure that all of the sugars that need to be converted into alcohol during the manufacturing processes are done so. Whether you’re aware of it or not, UKV PLC is a wine product that’s truly taking steps that are required of them to advance in their respective industry. UKV PLC is analyzing their respective market to see what is working for companies and what is not. From their analysis, they are striving to manufacture products that can potentially outperform all of the other products that exist within the market. By speaking with one of the vintner’s representatives, you can find out how you may be able to go about purchasing one of their products. It’s a good investment for any enthusiast of wine products to make.

See more at https://ukvintners.wordpress.com/.

Alexandre Gama Enjoys Continued Success At Cannes

Few creative people have enjoyed such a prolonged period of success as the Brazilian advertising executive Alexandre Gama, a man who has recently returned to the Brazilian marketing landscape after a number of years living and working in the London based advertising industry. The career of Alexandre Gama shows little sign of slowing down in terms of the awards and success he has achieved that continue to flow in for the advertising executive who made his name as the head of his own Neogama ad agency.

Alexandre Gama has built a spectacular reputation for the large number of award winning campaigns he has worked on since he took up his first role as a copywriter at the Standard & Ogilvy advertising Agency that began the process of molding the career of Alexandre Gama. There is a large amount that Alexandre Gama can be proud of in his career, including the many awards he won as an advertising executive at the Cannes Film Festival that have made him one of the most respected communications professionals in the world.

Many of the records Alexandre Gama has created as an advertising executive have been based in the success he has achieved at Cannes, where Gama had amassed an astonishing 23 Golden lion wins by the end of the 2016 Festival; the respect that Gama has built at Cannes has seen him become a leading figure at the Festival where he has been a member of the Awards Jury on three separate occasions. One of the most prestigious parts of the Cannes Film Festival is the masterclass section that is presented by only the most respected members of a particular industry, Alexandre Gama was the first Brazilian advertising executive to be awarded the honor of presenting his own masterclass at the festival.