The Three Marketing Strategies Edwin Miranda Swears By
Edwin Miranda is the CEO of KOI IXS. He believes that technology and innovation is the key to moving your brand forward regardless of what your company is promoting.
1) The first thing a brand needs is content marketing, according to Edwin Miranda. It does not matter what the shape or size of your business is, you still need content to drive your brand. The content has to be better than good. It has to be relevant and worthwhile to keep your audience interested in what you offer. The content has to fuel your brand starting with the digital aspects and ending with the social media outlets.
2) Did you know that according to Edwin Miranda artificial intelligence has been deployed to further the research needed to target the right people. AI targets specific infographics and demographics. That way your company will know who is interested in what and when. Edwin Miranda believes that the use of AI tools have increased and will continue to do so over the course of the next few years. That is why your brand needs to start using these tools, according to Edwin Miranda. These tools can help your company get ahead of the competition and know what is coming next. Why not beat a person to the punch?
3) Email strategies are still used, according to Edwin Miranda. There is something about an email that people respond to. Most people do not respond to paper mail advertisements anymore. They simply throw the paper away. There is something that captures a person’s attention with an email, especially if you add in things like video content or imaging. It is something to think about as you move forward with your brand this year.